Would you like to improve social media marketing? Are you updated with the latest social media tips and tricks to engage your audience? These days, more and more consumers are using various social media platforms, and it has become increasingly important to incorporate social media into your website and marketing plan. It is becoming an ever-growing buzzword in the online marketing world today. Social media optimization is becoming an important factor in search engine ranking.
Have you ever considered social media as a mean of generating leads? If you are already using social media for your business, either to get more engagement among the users, awareness of your brand, more traffic to your website, why not also make an extra efforts for generating the leads. According to HubSpot’s annual marketing report, “social media is producing almost double marketing leads by using email marketing, PPC, telemarketing, trade shows etc.”
Why Social Media Optimization is important to generate leads?
The craze of social networking sites like Facebook, Pinterest, LinkedIn, Twitter, Google+, etc. has brought a revolution in the Search Engine Optimization industry as well. Social media optimization (SMO) is the best practice by which you make your content easily shareable across your targeted users and is an all-new way to word of mouth advertising.
Nowadays, it is the best way through which you can draw attention to massive internet users who logged in social networking sites for various purposes and attract to your businesses. It assists you to get massive traffic and increase site ranking of your website so, it is a perfect marriage between SEO and SMO.
If your aim is to start a lead generation campaign, Facebook, Twitter, Google+, Linkedin, Pinterest, Instagram, Quora etc are excellent places to begin.
But generating leads from social media takes a little bit of effort. One thing that should be considered is, the bigger and better your marketing with social media, the better chances that you will generate the leads. So if you’re building a new strategy for generating the leads, you need to reset your current strategy.
Tips To Optimize Social media channels to increase traffic
Integrate Social Platforms Into Your Website
Social media platforms should be integrated with your site. You can easily share social media buttons to individual blog posts. Links on social media sites are often considered higher-quality links because social platforms have a high web authority. Though the links from the Social media platforms are nofollow,it still have weightage.
Even if your Facebook or twitter page is brand new, it’s likely to rank well in the SERP’s because of these sites’ overall high authority.
Moreover, a post or a page of a website when liked or shared by the user number of times on social channels like Facebook, Google understands that your page is content worthy and will increase the rank.
Use Keywords In Your Posts
Keywords are the main part of any website, blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience.
Twitter Your Website
One of the best ways to bring social media to your website is adding your Twitter stream. It is a great way to show your visitors that your site is alive. Even if you haven’t added any new content to your website in awhile, a Twitter’s tweet can keep your page fresh, as it will be updated whenever you updater your Twitter account.
Make Your Website “Brand Central”
More than a product, its always a brand that speaks. Build your own brand.
Your website should be a centralized hub for everything related to your brand on the Internet. You can also incorporate posts that show what people are saying about your brand/ company, including a Facebook post, twitter search feed that shows what your fans and clients are saying, videos that have been tagged with your company name, reviews, and more.
Make Sharable Content And Encourage People To Share
Content sharing is one of the best ways to promote your website. Encourage your visitors to share your contents, media, photos etc on Facebook, Twitter, Diggo and other social sharing sites. Update your site regularly so that there is always new stuff for your visitors to share.
Pay attention to timing of your posts and track results. You’ll find that certain times of day get you a better response. Focus on those high-traffic periods.
But many times people are confused about identifying the time slots to post on social media. The simple solution is to try posting on different timing and then check which slot had maximum reach and had a better engagement. Follow the same pattern for some days and then decide the best performing time slot.
Deliver Content Regularly
One of the best ways to grow in social media and increase engagement is to be there consistently. Create your own content category so you can keep track of the specific type of posts you’re releasing.
Moreover Social media platform is the most distracting platforms. It is easy for any users to switch to different post if they dont mind your post worthy. Hence use eye catching images and videos to engage your users.
Remarketing is one of the best powerful techniques at your disposal and it becomes even more so on Twitter and Facebook. By remarketing to prospective clients on social, you’re vastly increasing the chances that a user will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start re-marketing on social media platforms.
Did you know that there are over 2.90 billion social network users worldwide? That number is expected to increase further. Needless to say, being active on social media is an essential part of your marketing plan. While creating quality content is a must, you also need to engage your audience. There are a million definitions for “engagement” ranging from comments, likes, following and discussion to posting or sharing content – this is the behavior that matters most in the social media marketing and the one that we should all focus on rewarding when it happens.
Create Quality Content:
Your social media profiles are as powerful as when you create and share quality content. Regularly writing the posts and sharing is the main key of success. As per the survey report of QuickScaleTech, “Social media visit-to-leads are five to eight times higher than general visit-to-leads rate.” so you have a great opportunity if you are sharing your own content.
Twitter chats are the scheduled discussion hosted by Twitter. Each chat contains a hash tag so that other Twitter users can follow the conversation even though topics change with each discussion. How do you start? You can join twitter chats in two ways: Join existing twitter chats related to your brand or find the industry and subject-specific chats that relate to your brand or business in the extensive library of existing Twitter chats.
When participating in a twitter chat, it is important to be a good participant. This will help you to attract the leads for your business.
Posting ads on the facebook can fulfill many desires, one of which is generating the leads from the right audience. Posting ads and promoting ads is an engaging form of the Facebook advertising. Highlighting content in the news feed of audience is the best way to promote your brand.
To help you capitalize the click through of a facebook user, use a signup form that goes on your website or Facebook tab only after the user fills out any required information that you define. It could be an email address, demographic data or geographic location information.
Adding a contact form will be another advantage. This is easy and can generate the leads in the greater way. Simply get one of contact form apps and install it in your page.
QuickScaleTech is a leading Digital Marketing and software Development company. We also provide offshore SEO Services. QuickScaleTech has been offering Digital Marketing services for over more than 5 years. We offer Digital Marketing services like SEO, Google Adwords, content marketing, Social Media Marketing. Should you need an expert opinion, you can Contact QuickscalTech Digital Marketing Service Company Team