What is Email Marketing? Why it is used in the digital marketing campaign? These types of questions come generally in our mind. So lets understand the meaning of email marketing. Email Marketing or email advertising is a broader term used in the digital marketing solution. Email marketing occurs when an organization sends a commercial message to a group of people by using electronic email. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Most businesses do online email marketing. In fact, more than 294 billion emails are sent daily, means each morning you wake up and check your in-box you will most likely see a lot of emails. If you are going to start the campaign of email marketing, it’s important that when your business sends an email to your clients, you stand out from the other hundreds of emails that your reader will inevitably receive the same day you send yours.
With email marketing online , you can easily and quickly target your audience without the need for large quantities of print space, television or radio time or high production costs.
Successful and clear email marketing tactics are spread across the web. But with the availability of email marketing softwares, mistakes are regularly made and these mistakes create wrong promotion. So, as an email marketer, which mistakes should you avoid to not end up being the same pain in your customer’s inbox and ensure higher response rates for your direct email marketing campaign?
Let’s discuss the top five killer mistakes that you must avoid for a successful email marketing campaigns!
It should come as no surprise that email subject lines impact open rate. In fact, 45% of email recipients open email based on their catchy subject line alone. We all receive tons of mails on a daily basis and many of them remain unopened. The subject lines have to be strong if they are going to jump out at you from the in-box.
Sending Emails Too Frequently:
Sending a number of email newsletters can lead to spam complaints. On the other hand, sending too frequently mails can make you lose your value in the eyes of clients, resulting in wasted marketing spend, higher number of unsubscribe requests and lower conversion rates. In email marketing, figure out your sweet spot by looking at what you’ve previously done and working from there. Set up different frequencies and measure the results to see what works best for your audience.
Send Image Based Emails Rather Than Boring Content
There are various ways online marketers can bore their audience, from lackluster subject lines and verbiage-laden text-only messages to emails that only talk about the company and provide nothing of value. For a better success rate, provide an enticing offer and an catchy subject line to encourage the target audience. Design colorful and well-branded graphics to appeal to recipients’ love of visual content.
No Segmentation and Value Provided
Today, online marketers have countless list segmentation options, but unfortunely they often choose poor segment option when it comes to filtering their email list. Since all emails you send in the database of client’s, should offer something of value. It’s all about sending the appropriate email based on where they are in the customer lifecycle. Also it is very important to check your mails two or three times to see that they are linking to the correct offer/page.
Email Is Not From A Real Person
There is no good reason to be using a no-reply email address like No-reply@ or DoNotReply@ sender. It puts you at a higher risk for spam complaints and it makes the recipient feel like they aren’t important enough. If you send an email from one of those email addresses, don’t be surprised if your open rate is low. Make sure when you send out that next email it is from an address that those who receive it can respond to if they’d like.
So What’s Next:
These five tips should be something you can implement in your next email campaign along with the email marketing check-list tips. Email marketing is still the most preferred communication channel for customers and an effective marketing strategy that will always out-perform all online marketing channels. If you want to know any other mail marketing processes, contact to VibrantWorx.com.
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What are some email marketing mistakes I have missed in the list? Please share in the comments below.