The rising era of digital age make social media presence a lasting trend. And in the world of social media, Facebook is the number one social media platform, which most people use. It is the network where you can advertise and engage with your audience. This social network is used by businesses as a marketing tool, but to be effective you need to know to use it properly. Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.
According to the study of Digital Marketing Mexican Internet Association (Amipci), 92% of organizations in the country use social media for advertising purposes and Facebook is the social network favorite and included in the strategy of digital marketing. Many small, as well as big companies are moving to Facebook because the market is in this social environment is very broad-estimated at 1.86 billion monthly active Facebook users. There are 1.15 billion mobile daily active users for December 2016, an increase of 23 percent year-over-year. So how can you do market your business on Facebook let us see this infographic.
1. Define Strategy
It is important to set strategy, always taking into account both strategy and goals as the marketing business. Also, need to define how you can achieve those goals.
2. Give Your Page A Human Touch
Invest time in creating the profile. Customize the page with real information(logo, label etc) it will help you to achieve your goals.
3. Add Relevant People
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” to a “Super Fan.” The image below shows a fan’s progression. Moontoast says Super Fans are those users who have given you access to their data via their Facebook profile, purchased from you and also encouraged another people to purchase from you as well. There’s no doubt we all want an abundance of Super Fans!
4. Interact With Client
Facebook gives companies the optimal opportunity to create genuine relationships with their prospects and clients. Interacting and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.
5. Learn To Paid Advertising
As always, it is the best way to attract users on Facebook for preferential exposure of updates or link to the website survey. Luckily with Facebook ads, you can specify a limit for your campaign to stick within your budget. Facebook ads are targeted precisely to your audience, so this strategy can yield good results.
6. Focus On Smart Branding
You have multiple opportunities when it comes to branding on Facebook. You’ll get more clicks and interests through with visual information — photos, infographics, and video.
7. Add Facebook Link In Your E-mail Signature
It will be very good option if you are using facebook link in your email signature. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
8. Send Out An Email Blast
Sending Emails blast can be one of the best ways to know people that you are on Facebook and it is the first goal you should achieve. Few of the great e-mail marketing tools are MailChimp, The Hemingway App, Aweber etc.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.
9. Determine The Best Timing To Post
If you are planning to schedule the posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
10. Create Facebook Contest
Think outside the box! People free stuff and love contest. Doing a Facebook contest for your fans will give you higher engagement scores. A simple contest can bring in 5.5 times more connects than regular posts.
11. Engage With Other Facebook Pages
Engagement with other facebook pages can lead to an additional like or following. Comment on the pages where your customers hang out.
The important thing is that the first step is well taken! Remember, the key to success is good planning.
Now it’s your turn! Applying these eleven strategies will help you sort through the many layers of Facebook marketing. If you’ve tested any of these strategies already or plan to do so in the near future, leave a comment in the box below and let us know.